The SNAP (Supplemental Nutrition Awareness Program) Awareness Campaign was launched in February 2012. It is part of the Hunger-Free Minnesota action plan, one of the ways Hunger-Free Minnesota will increase access to more meals for hungry Minnesotans.
The purpose of the campaign is simple: to encourage two particular audiences to find out if they qualify for SNAP benefits. You can see the two audiences and the call to action in the posters above, which will be displayed anywhere these two groups congregate. Food banks, food shelves, food pantries, meal programs and other community organizations that work with Minnesotans in need have received campaign materials at their request.
One of the audiences the campaign is designed to reach is the newly unemployed, or people whose financial situation recently has been affected by unemployment. Through research, Hunger-Free Minnesota learned that many times, the newly unemployed simply do not know anything about SNAP, or that the program can help them pay for food during the time they are looking for work. The posters (and other materials, including electronic ads on job-search websites) show everyday people who are using SNAP benefits, and are translated into Somali and Hmong languages to reach those populations, also. The call to action is simple. Call the Minnesota Food HelpLine to find out if you qualify for benefits. If you do, you can find out how to apply for them.
The second audience is seniors. Many seniors want to, and can, continue to live independently. Research showed Hunger-Free Minnesota that the situation here is a little different. Seniors don't like to ask for help and sometimes are under the impression that SNAP is only for families, or that a senior's benefit will take food out of a child's mouth. None of this is true. Seniors also may not understand eligibility requirements. The call to action is the same. Make the call to the Minnesota Food HelpLine to find out if you qualify.
The second two groups of materials show the variety being deployed in catching the attention of the audiences Hunger-Free Minnesota is trying to reach. Materials can be distributed where Minnesotans in need live, congregate, meet, look for jobs, talk to outreach specialists or shop for food. Hunger Solutions Minnesota is administering the campaign and will report back periodically on its success.