One of the unique aspects of the Hunger-Free Minnesota campaign is that it is built around a business plan. The campaign is focused on eight data-driven initiatives that measure success by the number of additional meals delivered.
Partnering with The Boston Consulting Group (BCG), a global leader in providing strategic and operational solutions to corporate and not-for-profit organizations, Hunger-Free Minnesota determined there were sufficient strategies and food to provide an additional 100 million meals annually and sustainably for Minnesota's 600,000+ food-insecure residents.
Each of the eight initiatives advances one of the Hunger-Free Minnesota campaign's goals:
Capture surplus agricultural crops from growers, and deliver this food to local food shelves and meal programs.
Capture surplus or unsold food from local grocery stores, and deliver this perishable food to local food shelves and meal programs.
Capture food not used by local restaurants, caterers, and food service programs.
Map meal gaps at the community level and support collaborative, innovative action plans to help close them.
Create a marketing campaign that increases awareness of and reduces the stigma associated with SNAP.
Increase usage of the federally funded WIC program for infants and pre-K children.
Increase usage of the federally funded School Breakfast Program in higher-need school districts.
Increase usage by after-school programs of the federally funded CACFP After-School Meal Program and the After-School Snack Program